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The latest edition of the Insurance Marketing Podcast features an interview with communications expert Gary Kimball on communicating during times of difficulty and financial crises. Kimball is head of Kimball Communications and has handled communications for insurers, banks and other organizations during times of trouble.

CDC's Viral Marketing for Flu Vaccinations (Poynter Institute)
In my online storytelling workshops I often talk about the importance of viral marketing -- encouraging users/readers to pass the material along to others.

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