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Thursday, 03 April 2008 |
By Bob Janet
 I was doing a five-day sales training program for a company located in a very small town in South Carolina. One of those small quaint towns with a population of just over ten thousand, one road through the town with only a half dozen traffic lights. I was lodging at the In Town Hotel. The only hotel in the town. Each evening, as I had my dinner on a very lovely deck attached to the side of the hotel facing the main shopping area, I watched a dozen or so children ranging in age from six to twelve years old ride their bikes into town and go into a candy store across the street. The candy store on the right side of the cross street. There was also a candy store on the left side of the cross street, but they never went into that store. Each evening it was the same routine. They would ride up to the front of the candy store on the right side, park their bikes, go into the candy store and a few minutes |
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Last Updated ( Thursday, 03 April 2008 )
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Wednesday, 02 April 2008 |
By Lily Steiner
 Toyota Motor Corporation has taken the cult to a new level.
Toyota, arguably the most famous car brand in the world (in fact, the one and only auto maker to score in the top 10 of BrandZs 100 most powerful brands of 2007), has introduced a new marketing system that promises to make the experience of owning a Toyota like joining an exclusive club.
The company currently rules the hybrid car sector in the United States, and watches over the cult of the Toyota Prius, the best-selling hybrid partly responsible for driving the trend and fast becoming an ecological status symbol. Using a new technology developed by the Australia-based mobile marketing services company Broadcaster Media, Toyota now gives consumers the chance to download information on the entire Toyota fleet to mobile phones. The information arrives after customers text Toyota to a given number.
The new cell-phone system fits right in with Toyotas tech-savvy edge, and Broadcaster Media head Tammy Halter has told the press it has room to grow well beyond car shows and sedan specs.
"It delivers an interactive marketing experience that you can view |
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Last Updated ( Wednesday, 02 April 2008 )
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