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Friday, 25 April 2008 |
By Christine OKelly
After being immersed in the Internet marketing industry for years and experimenting with dozens of different online marketing methods, I have found blogging to be one of the most effective business marketing tools. Not only does a business blog provide a space for fresh, regularly updated content (which search engines love), when done correctly a business blog can establish a loyal group of customers and promoters.
However, I have seen some companies make major flaws with their business blogs. These mistakes cause businesses to waste a great deal of resources on their business blogs with little or no return on investment. There are many factors that make a business blog successful or a flop. In this article, I'll touch on the three of the most critical strategies for building an effective business blog.
Establishing an Overall Mission and Purpose for Your Business Blog
Though this may seem elementary, it's amazing how many business blogs do not seem to have an established purpose! What need is your business blog going to fill for its readers? What topics are you going to cover on your blog? Having a clearly defined written 'purpose' for your |
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Last Updated ( Friday, 25 April 2008 )
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Thursday, 24 April 2008 |
By Omar Johnson
Motivated buyers and sellers are the fuel that drives a quick turn real estate business. Buyers are discussed elsewhere; this article is about creating sources of motivated sellers and getting them to talk with you.
There are many reasons why a property owner might be motivated and flexible enough to work with an investor, but there are a few common types of property owners that are especially worthy of targeting with your marketing efforts. These include pre-foreclosure sellers, who are listed publicly on the notice of default list available through a courthouse or title company; abandoned property owners; landlords, lists of whom may be available from the section 8 housing authority, and owners with listings that have expired.
One method of gathering leads for motivated sellers is by farming. This involves canvassing a neighborhood street by street, becoming intimately familiar with local property values and capturing potential motivated seller leads photographically, including abandoned properties and properties for sale or for rent by the owner.
While you are in the neighborhood you are also distributing business cards to people you talk with, leaving fliers on doors, and leaving signs placed |
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Last Updated ( Thursday, 24 April 2008 )
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