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Tuesday, 27 May 2008 |
By Bob Withers
Social Media Marketing is a modified term of conventional Product and Service Marketing. Social marketing is not about advertising, at least not advertising on its own. It is the art of getting others to talk about your brand or products. Social marketing is the future so learning to get it right is very important.
It's about finding your customers where they are. Social marketing is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviors. The benefits of marketing in this way are far too numerous to ignore.
One of the benefits of embracing Social Media Marketing campaigns is Traffic from the Social Network. Traffic is great for any website where the business model is based on site session numbers, page views, advertising impressions and CPC metrics.
As with any form of internet marketing, your campaign needs to be really well thought out, and you must spend a fair amount of time on planning strategy and creating exceptional content. This is followed by promoting and monitoring and tracking the results closely. Take your |
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Last Updated ( Tuesday, 27 May 2008 )
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Tuesday, 27 May 2008 |
By kevin thomas
If your in business you're always gonna have problems its how you handle those problems that going to keep you in business.
SOLVE YOUR CUSTOMERS PROBLEMS INSTANTLY
INSTANTLY? Yes I did say I instantly. Whether we like it or not we now live in the most technically advanced period in human history. People want things done and problems solved right now, not tomorrow not next week right now.Depending on the situation and severity of the problem in some cases this might not be possible, but if your customer calls with a complaint you better call back that same day, or best case scenario you better be there on site in your contact persons office ready to take about.
There have been many instances where I could have or should have lost business. But because I called and showed up that very same day the person filing the complaint calmed down, and we discussed the problem and even though it might not have been a same day fixable problem, the customer knew I was on top of it, problem solving should be customized to your particular type of business whether it be |
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Last Updated ( Tuesday, 27 May 2008 )
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