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4 Key Building Blocks For Every Article You Write |
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Written by Webmaster
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Saturday, 10 November 2007 |
More info...
By Mike Devoran
 Writing and publishing articles is extremely important to the promotion of your website. A few well-written articles can make a great difference to the amount of traffic that your website gets. For all the talk about 'targeted traffic' vs 'untargeted traffic', more traffic is still better than less. You'll need to publish excellent articles on your website, and get them published on other folks websites as well, so that you get links back to your site.
Articles are a vital element in getting visitors to your site. The more visitors you get, the better your Alexa rank and the more chance there is of a better search engine ranking. The higher your rank in the search engine results pages, the more visitors you'll get. More visitors means more revenue, and the possibilites of new revenue streams, like advertising.
But you can't just stick any old rubbish on your website. There are some requirements that need to be met. Well-written articles will keep your website visitors interested, and keep them coming back for more. They'll bookmark your site, recommend it to others
and promote it for you.
When you write an article, you should make sure that it contains the following 4 elements.
Compelling Article Content
There is a ton of total rubbish on the Internet. Many sites make use of private label articles, which read as if they were written by 8-year-olds for whom English is a second language. Make sure that the content you write is original, informative and entertaining. Eliminate spelling and grammatical errors - spelling mistakes distract from your content and reduce trust.
Use facts and figures when they are relevant. People like complete, accurate information. Use your content to boost your reputation as an expert in your field. People are much more likely to buy from you if you establish trust.
Keywords and Keyword Phrases
It's important to ensure that your article contains the relevant keywords and keyword phrases. When a search engine user types in a keyword or keyword phrase, the search engine displays the pages it thinks are most relevant to the keywords used. You must make sure that your article contains relevant keywords and keyword phrases so that it can be easily found. Try to make sure that the keywords relate to the topic of your website as well.
Tools like Wordtracker's free keyword tool or Nichbot Classic can be used to find the most popular keywords and keyword phrases related to your topic.
Keyword Density
Keyword density is simply the number of times the keyword or keyword phrase appears on the page, compared to the total number of words on the page. A keyword density of between 2% and 5% is generally regarded as acceptable. Too many occurrences of the keywords might be seen as "keyword stuffing", which might have a negative effect on the search engine ranking of the page.
The resource box
If you publish your articles in article directories or ezines, you need to include a link back to your site. It is usual to put a small resource box at the end of your article, with a short description of you and your website and a live link to your site. Anyone who republishes your article is expected to include the resource box. This is a vital method for getting backlinks, as well as visitors who have enjoyed your writing and want more.
Mike Devoran manages JetArticles.com, a new article directory. You can publish your own articles and find tons of free content for your website. MLM Share Your Opinion. (0 posts)
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Last Updated ( Saturday, 10 November 2007 )
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